Ministry of Industry and Trade of Russia
International Exhibition Center "Ekaterinburg-EXPO"
For the 10th International Industrial Expo “INNOPROM”, we designed an exclusive two-level exhibition booth for the Ministry of Industry and Trade of Russia.
The booth, called Digital Production, reflected the key theme of the expo, the role of industry in digital transformation of the key social and economic sectors.
The interactive zone was equipped with wall and floor-stand mirror screens and the mirrored ceiling was used as an extra display, adding to the immersive feeling. We designed the video content bearing in mind that it is going to be reflected in the mirror.
The booth was designed in the shape of the logo. The two-level central zone made it possible to set up extra video displays on the outside, where co-exhibitors presented their products.
Three touch screens and two displays on the second level were used not only as extra platforms for the video content but as individual digital systems for the interactive presentations.
The “Digital Thinking” interactive multimedia installation with AR technologies, which showcased how to work with data in the cloud, was in the central area as well.
On the first day of the expo, Dmirti Kozak, Deputy Prime Minister of the Russian Federation and Denis Manturov, Minister of Industry of Russia visited Ministry of Industry and Trade’s booth.
It was included into President’s must-visit list.