Our new large-scale project was a two-story exclusive exhibition stand for the Mosinzhproekt Holding, it could be seen at the Moscow Urban Forum-2017 International Congress. The Forum took place in July 2017 in Moscow, at VDNKh Pavilion 75.
The concept sought to handle the task of showcasing the main tracks in the company’s business, underscoring its market position as the leader of Moscow’s construction market and the largest engineering holding, likewise its key development projects.
While we searched for the architectural solution of the stand, we proceeded from the premise that the most critical development project carried out by Mosinzhproekt in 2017 was the Zaryadye landscape park.
The shape of the two-story stand is a replica of the silhouette of the would-be Zaryadye sight – the hovering bridge – a new sky deck in the center of Moscow.
Conceptually, the inspiration for the stand was based on the creation of several functional areas, which were planned to be visited by the Urban Forum guests as if there were strolling along in the city accommodating a lot of Mosinzhproekt projects.
The central area hosted the physical mock-up model of the Zaryadye park and the stand with a touchscreen device affording control over the primary video display wall. With the help of a sensory control device, it was possible to view the Mosinzhproekt corporate video, to make a 3D flight over the would-be park, to learn more about the specific features of the landscape park area in close proximity with the Kremlin walls, and also to play an exciting thematic guessing game.
Get more information about the project